Location Means of doing business Internet, storefront operation, mail order Operations Plan. Offer an explanation describing how the business will function, including the physical setup and responsibilities for specific tasks. Include an overview of the market as a whole, with specific data and charts or graphs, if appropriate.
Accounting services in four adjacent counties are listed in local directories, and do advertising in local papers, but are not included in the above list. Marcus Accounting is attempting to carve out a third segment in the market; that of self-employed, home-based businesses and small businesses who, like many non-business individuals, currently maintain their own financial records and prepare their own tax returns.
A review of competitors' marketing strategies reveals no one launching a major attack on the Market County market.
Many are advertising through Yellow Pages, and in newspapers during tax season, but the general approach to get new business is through networking, referrals, and personal selling. If new business of a certain type is desired, personal calls are made with targeted accounts.
Other strategies used by area firms include telemarketing and encouraging and rewarding present clients to refer future clients. Networking within business groups, civic groups, church groups, etc. Groups may also offer the opportunity for the business person to give a talk to the membership—an excellent public relations opportunity.
A threat to be aware of is the emergence of new competitors. The barriers to entry are low, and the local university turns out hundreds of accounting majors every year. The accounting program is very strong there, and offering classes at non-traditional times and locations attracts area adults who may be looking for a second career leading to their own self-employment in an accounting business.
Market Research Summary A hypothetical behavior sequence model for a new client individual using an accounting service for the first time might look something like the following: Individual decides to utilize the services of an accountant to prepare taxes.
The need can arise anytime, but late fall and winter months are when most people are thinking about their tax situation. Individual investigates alternative accounting services. Criteria for selection include: Based on the information received, the individual makes a decision and schedules an appointment with the accountant.
The accountant should do everything possible to ensure a satisfactory experience for the client, so that future business and future referrals are not at risk. This means preparing the client as much as possible for what will happen what kinds of records and documents to bring, what kinds of questions will be asked, etc.
Because of the confidential nature of income tax preparation for individuals, and financial recordkeeping for businesses, people do not tend to jump around from accountant to accountant, unless they become significantly dissatisfied with the service they are receiving.
An investment is made on behalf of both parties to understand each other, communicate, and retain information from year to year. Marketing strategies will build on this model—taking advantage of precipitating events, fostering word-of-mouth recommendations, and creating satisfaction through interacting with the client.
Summary of Opportunities and Threats in the Environment Overall, the environment appears very positive for Marcus Accounting.An agency offering a procurement requirement for potential award pursuant to this subsection shall, upon the request of the Administration, promptly submit to the Administration a written statement detailing the method used by the agency to estimate the current fair market price for such contract, identifying the information, studies, analyses, and other data used by such agency.
Business plans range from 20 to 50 pages in length, but, typically, they all contain the same sections. You’ll find detailed overviews of what to include within each section by looking at sample business plans and going to online sources. Your business plan should include: The Executive Summary.
This business marketing plan was prepared to help Marcus Accounting, LLC, obtain a $8, Small Business Loan for company start-up related costs. Decision making under risk is presented in the context of decision analysis using different decision criteria for public and private decisions based on decision criteria, type, and quality of available information together with risk assessment.
A business plan is a document that thoroughly explains a business idea and how it will be carried out. True Assets on the balance sheet express what the business owns. The executive summary is a crucial part of the business plan. It is a synopsis of the main points of your business plan, highlighting the key features.